Construction begins on $315 million ‘Beyonce’ tower in Melbourne

Work has commenced on the $315 million apartment and hotel project dubbed by some as the Beyonce Tower.

A new icon on the Melbourne skyline, the 79-storey Premier Tower is located on the corner of Spencer and Bourke Streets in the CBD and has been designed by Elenberg Fraser entirely by parametric modelling, which its architects likens to “the essence of first principles design”. Multiplex has begun construction at the site.

The high-rise Premier Tower will comprise of a mix of apartments, hotel guestrooms, cafes and retail spaces. The residential segment of the project will offer a total of 796 apartments in one, two and three bedroom configurations with Melbourne CBD views. Hotel accommodation will include 187 rooms over six levels.

Construction of Premier Tower is expected to be completed in 2020 and will create an estimated 600 jobs.

PS: The tower reminds me of Beyonce’s Sweet Dreams video.

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